Autoresponders are e-newsletters that are sent to your subscribers at pre-defined intervals – for example, you can set them up so that immediately after somebody signs up to your mailing list, they receive a simple welcome message from your business; a week later they could receive a discount code for some of your products; three weeks later they could receive an encouragement to follow you on Twitter and Facebook. The idea is that a lot of your email marketing gets automated – once you’ve set things up correctly, subscribers automatically receive key messages from your business without you having to bother sending out e-newsletters manually (although you can still of course do this as and when required). Regardless of whether you plump for Getresponse, it’s well worth investing some time in getting to grips with autoresponders and using them effectively. When used correctly, they save a huge amount of time and have the potential to generate significant income.
Getresponse offer extensive autoresponse functionality – some of the best out there. You can trigger autoresponders by action (for example, when somebody opens or clicks a link on an existing email, they can be automatically added to a particular set of autoresponders) or data (for example, when somebody changes their address your list). Mailchimp and Getresponse offer a similar set of triggers to choose from – subscription to a list, opens, clicks, purchase made, URLs visited and data changes all can be used to kickstart an autoresponder cycle. Getresponse also have a nice little feature where you can trigger an autoresponder based on a subscriber’s birthday too.